Seeking a Brave New Mindset

Last night, my husband and I were talking about all of the problems in public education. He is a science teacher approaching retirement – he only has 2.5 years left – and he has a lot of opinions. Right now, our biggest concern at this time is the teacher shortage. Due to increased requirements, fear of COVID, and rambunctious student behavior, people are leaving education in droves. And who can blame them? If I have one true career goal or vision, it would be to solve these problems.

Visionary New Schools

Over the course of the next 12 years, I want to be an integral part of a structural overhaul of the education system to one of individualized student learning through a blended model. Innovative, personalized, blended learning could:

  • Improve behavior by motivating students with a personalized, self-controlled learning environment.
  • Increase the respect, planning time, and pay of teachers by hiring fewer teachers and changing their roles.
  • Incorporate paraprofessionals to monitor students during flexible work time as needed.
  • Restore the joy and art of teaching by allowing teachers to focus on designing curriculum and assessing student needs in one-to-one or small group settings.

What are we waiting for? What’s the hold-up?

I know what my personal holdup is: FEAR. 

Imagine a wheelbarrow carrying rocks or dirt or whatever back and forth between two places. If that wheelbarrow followed the exact same path for a long period of time, over time a rut would build. As time passed, the rut would get deeper and deeper. Eventually, it would be hard for the wheelbarrow to veer off of the rut. The wheelbarrow would be stuck – it would require hard work to move it out of the rut.

Throughout childhood, our mindsets are developed much the same way. We learn patterns that are hard to unlearn. If those patterns are centered around growth mindset thinking – the belief that you can cultivate intelligence over time – that’s probably okay. Unfortunately, many people developed a “rut” in at least one area of their life that represents fixed mindset thinking – a belief “that your qualities are carved in stone” (Dweck, 2007, pp. 6).

I generally have a growth mindset. For example, When I was in the classroom I loved experimenting with lessons and tactics to motivate students. When they didn’t work, I went back to the drawing board. I also looked at feedback as a chance to grow. However, now that I’m in a leadership position, I feel like I’m back at square one and my mindset sounds very fixed. As I think about implementing my Paperless Office, Paperless District innovation plan, my mind is a flurry of negativity. “What if I can’t do it? No one will listen to me. Why do you think anyone should listen to you? Ridiculous!” So far, I’m keeping the voices at bay. However, I really want to work to change my mindset!

The Fear Zone

The moment I first read about growth and fixed mindset, I thought of a graphic that represented learning as an arrow moving through the comfort zone, fear zone, learning zone, and growth zone. The first time I came across this image was in 2013. At the time, I was in a new teaching position at a school. Because of this, I struggled a lot with student behavior and motivation. However, this image helped me understand that I was in the Fear Zone. I realized that this is why I felt so stuck, like I didn’t know what to do.

Image from Moving from the Fear Zone to the Growth Zone (Maxwell, 2020).

It’s very common to feel stuck when we are faced with new situations. “As new challenges arise, our ability to learn and grow is put to the test. We begin to dwell on our fears and seek to get some kind of control” (Maxwell, 2020). The author continues, describing fear as “a wall that blocks us” (Maxwell, 2020). That is exactly how I felt in 2013 at that new school. It’s also how I feel now in my new role AND in grad school. How can I move through this fear to get the results I want in life? 

The only way out is through.

I read so many articles and they all have similar suggestions. They state that the only way past the fear is to work through it. For example, Scott Jeffrey (n.d.) suggests, “Become aware of the fear driving your behavior – welcome it and realize it has no basis in your present reality.” To do this, Jeffrey (n.d.) suggests applying “The 4 Steps:”

  • 1) Learn to hear your fixed mindset “voice.”
  • 2) Recognize that you have a choice.
  • 3) Talk back to it with a growth mindset voice.
  • 4) Take the growth mindset action.

Through small repeated actions and consistent practice with The Four Steps, we can change our mindset and spend more time in growth and learning (Jeffrey, n.d.).

As I said in my post Plan of Action: Applying Growth Mindset in GCISD (2022), “I use CBT on a regular basis in my life. I already noticed a fixed mindset thinking around my leadership capabilities and started “talking back” to that voice. It helps that I have supportive teammates who will gladly call me on my thinking. My hope is that applying the concepts from Dr. Dweck’s research to my own life will help me move from the Comfort Zone to the Growth Zone in my thinking, learning, application, and synthesis throughout the Applied Digital Learning Program.”

I can’t wait to see what my future holds.

References

Dweck, C. S. (2007). Mindset: The New Psychology of Success. Ballantine Books.

Jeffrey, S. (n.d.). Change Your Fixed Mindset into a Growth Mindset [Complete Guide]. Scott Jeffrey. Retrieved January 28, 2022, from https://scottjeffrey.com/change-your-fixed-mindset/

Maxwell, T. (2020, April 20). Moving from the Fear Zone to the Growth Zone. Succeed On Purpose. Retrieved January 28, 2022, from https://www.succeedonpurpose.com/post/moving-from-the-fear-zone-to-the-growth-zone

Stateler, K. (2022, January 24). Plan of Action: Applying Growth Mindset in GCISD. Cookies ‘N Cache. https://karinstateler.com/?p=510

What is My First Move?

Start at the Beginning

When I was in the classroom, I taught students a lot of content. After I moved into a STEM role, my job became more about teaching students to think using the engineering design process. After watching IDEO: Shopping Cart Design Process (Sahakyan & Dateline NBC, 2017) for the fifth or sixth time, it dawned on me how much time the engineers spent researching problems with the shopping cart before they considered solutions. First, they brainstormed potential problems. Then, they categorized types of problems. Next, they divided into teams to brainstorm potential solutions for each problem. Finally, they brainstormed again as a whole group. Much of what was shown on the program demonstrated that to really meet customers’ needs, we needed to know what problems they were facing.

Define Your Problem

In his TED Talk Change Behavior- Change the World (Grenny, 2013), Joseph Grenny describes a woman named Jane who ended up in the sex trade in her country through some unfortunate circumstances. As he talks about her life and how to help her change her situation, he asks how to define the problem of Jane (Grenny, 2013). This question resonated with me. As I struggle with my proposal on The Paperless Office, I have a hard time determining what the problem really is. Much like Jane’s story, the scope of this problem seems so large. I find that I’m left with more questions than answers:

  • What do I want to accomplish?
  • What will the lead measure be?
  • How will I determine which behaviors are vital behaviors?
  • How will I determine the real problem of the paperless office?

Create A Goal

According to Influencer (Switzler et al., 2013, p 13-14), the 3 keys to influence are:

  1. Focus and measure
  2. Find vital behaviors
  3. Engage all 6 sources of influence

I know that eventually, my goal will be to connect to each of the 6 sources of influence, but like the engineers at the IDEO, I need to start with the problem at hand. Based on the Influencer worksheet and book, this involves setting a SMART goal. My SMART goal is:

Goal: Decrease printed paper use by administrators and administrative assistants over the course of one year by 20%.

This is just a sample goal. To be honest, I’m not sure I’m measuring the right kind of influence. I’m pretty sure measuring paper usage is a lag measure. Should I focus instead on writing a lead measure? According to The 4 Disciplines of Execution (Covey et al., 2012, p. 109), a lead measure focuses on a behavior that is observable before the fact, while a lag measure looks at something in the past that you can no longer act on. Decreasing paper usage is definitely a “past” measure.

Back to the drawing board

As I think through what I’m measuring, it’s important to think through the vital behaviors that I might need to measure before I can plan how to engage the sources of influence. On his site, 4 Effective Ways to Find and Test Vital Behaviors | It’s About Learning, Dr. Harapnuik (2016) talks about 4 vital behaviors for identifying behaviors to change:

  1. Notice the obvious
  2. Look for crucial moments
  3. Learn from positive deviants
  4. Spot culture busters

What are obvious uses of paper that I can address that might be a lead measure?

  • Taking notes during a meeting 
  • Creating meeting agendas and printing them
  • Use of sticky notes or notebooks

As I think about making meaningful change, I think I might have the start of a goal:

Goal: Increase the use of digital notes during meetings, training, and day-to-day tasks by administrators and administrative assistants over the course of one year by 20%.

While this is definitely in the brainstorm phase – I plan on doing research to determine the percentage increase – I can start to think about what steps I need refine this goal. This will help me to adequately determine the problem. Otherwise, what am I even doing? If I don’t know the problem and can’t communicate it, I certainly won’t be able to influence others to implement solutions.

References

Covey, S., Huling, J., & McChesney, C. (2012). The 4 Disciplines of Execution: Achieving Your Wildly Important Goals. Free Press.

Grenny, J. (2013, April 26). Change Behavior- Change the World: Joseph Grenny at TEDxBYU. YouTube. Retrieved January 26, 2022, from https://youtu.be/6T9TYz5Uxl0

Harapnuik, D. (2016, January 28). 4 Effective Ways to Find and Test Vital Behaviors. It’s About Learning. Retrieved January 26, 2022, from https://www.harapnuik.org/?p=6253

Sahakyan, D., & Dateline NBC. (2017, September 29). IDEO: Shopping Cart Design Process. YouTube. Retrieved January 26, 2022, from https://www.youtube.com/watch?v=izjhx17NuSESwitzler, A., Maxfield, D., Patterson, K., Grenny, J., & McMillan, R. (2013). Influencer: The New Science of Leading Change, Second Edition (Paperback). McGraw-Hill Education.

Plan of Action: Applying Growth Mindset in GCISD

Essential Question: Develop a plan that introduces the fundamental ideas introduced by Dr. Dweck as you develop and support a growth mindset in yourself and in others within your organization.

Image from Getting Out of the Comfort Zone and into the Growth Zone (Warren, 2020).

Do you often try new things and push yourself into uncharted territory in your development?

More often than not, I try to push myself into uncharted territory as I continue to grow. In most areas of my life, I seek to grow and develop. However, are times when I get “stuck” in my thinking. For example, my thinking around finances is very fixed and I struggle to learn and grow. I often give into stress. Also, when I’m confronted about certain opinions around politics or my core beliefs, I notice a lot of self-justification and the need to be “right” in arguments. Finally, as I challenge myself to grow as a leader, I feel a great deal of anxiety that I will not be able to do it. I worry that “no one will listen,” or that my ideas aren’t “right” or “important enough.” I recognize that while I exhibit a growth mindset in general, I can definitely improve my fixed mindset in these areas.

Compare and contrast growth and fixed mindset. What are the dangers of a fixed mindset? Why is the growth mindset so important?

As I explained in previous posts, Too Close to Home and Growth Mindset: Useful Tool or Parlor Trick, individuals with a growth mindset view effort over talent and constantly seek development (Jeffrey, n.d.). Individuals with a fixed mindset see their talents as, well, fixed. They seek external validation and often give up in the face of failure (Jeffrey, n.d.). No one falls completely into one category or another. Most people have a growth mindset in some areas and a fixed mindset in others, although some people might have more of a fixed or growth mindset overall (Jeffrey, n.d.).

The fixed mindset is a dangerous trap to fall into. People with a fixed mindset believe in natural-born talent and that some people just can’t do certain things. Because of this, they see growth and effort as a waste of time, which creates no chance to develop potential (Jeffrey, n.d.). This can cause an aborted sense of self-actualization in a person with an overall fixed mindset.

The growth mindset is important because with this mindset, “you can develop any ability through dedication and hard work” (Jeffrey, n.d.). The growth mindset increases your desire to embrace challenges and persevere when you encounter setbacks. Also, the growth mindset is the “essential ingredient on the path to mastery” (Jeffrey, n.d.). According to Carl Jung’s work, self-mastery is the “commitment to never-ending improvement; it’s a process of becoming”  (Jeffrey, n.d.). Self-actualizing individuals experience more peak, life-affirming moments, improved relationships, and greater productivity in their life goals (Jeffrey, n.d.). In other words, approaching life with a growth mindset ensures that you will continue to learn and face the challenges life throws you. It creates a more rich and meaningful life experience.

Maslow’s Hierarchy of needs demonstrates the biological, emotional, and growth needs that humans must obtain and develop to achieve self-actualization and transcendence. Image from Maslow’s Hierarchy of Needs (McLeod, 2020).

Most of us hold both a fixed and a growth mindset around certain topics or areas of development. Fortunately, mindsets are just beliefs and you can change your mind. You can choose a path toward self-actualization.

How are mindsets formed?

Praise and labeling from influential adults in our lives develop growth or fixed mindset. Think about this. If a person has a fixed mindset, they desire external validation for their skill and ability. In other words, they probably received a lot of that as a child. If a person has a growth mindset, they must have been praised on what they value – the process they use, the effort they put in, and their personal improvement. 

How does understanding how the brain learns work to lay the foundations to develop a growth mindset? How does practice develop learning? How can it be used to learn to have a growth mindset?

How can we go about changing our minds? A 1998 study determined that adult brains continue to create new cells. As a result, the concept of neuroplasticity exploded along with research into adult learning (Remedium, 2005-2013). While the knowledge that adult brains can continue to learn was revolutionary, what we know about how we learn is similar in adults and children. As you learn a new skill your brain makes connections. Through repeated practice, your brain builds myelin along the axons. The more myelin you build, the faster the signal moves. The more you practice, the stronger your brain gets, and the more automatic the skill or knowledge becomes (Jeffrey, n.d.).

 This process is observable externally with the concept of the Four Stages of Learning. 

This figure demonstrates the Four Stages of Learning. As we correctly practice new skills, we move from a state of conscious incompetence to one of conscious competence. Eventually, the new knowledge or skill becomes intuitive. Image from Four Stages of Learning (Jarrard, 2019).

Jeffrey also suggests changing our thoughts around practice. The comic below provides the perfect explanation:

In this comic, the teacher praises the student’s ability. The student repeats that her “God-given talent” is actually just practice. Image from Sarah’s Scribbles (Andersen, 2015).

If we make a conscious effort to shift our praise from fixed to growth, our mindset is sure to follow.

What resources will you use to promote the growth mindset?

How will you incorporate the four steps? 

Why 4 Steps:

In The Feeling Good Handbook, Dr. David Burns teaches readers how to use Cognitive Behavioral Therapy, or CBT to retrain their brains (Burns, 1999). He talks about the reaction chain that happens in split seconds and how it leads to unconscious behaviors. He takes the reader step-by-step through this process, helping them identify what they are feeling and the thought that causes that feeling. Then, the reader can look through thought distortions to if any fixed mindset – or distorted – thinking affected their feelings. Finally, he guides users through useful tips on reframing their thinking for a more positive outcome. CBT is a well-known, often used process for overcoming depression and anxiety and improving relationships.

How 4 Steps:

The Four Steps are similar to the process Dr. Burns used to teach people how to reframe their thinking. Using the four steps, someone should be able to:

  • take on a new challenge,
  • learn from setbacks,
  • persist without exception,
  • and adjust their actions based on feedback (Jeffrey, n.d.).

That is because they learn to notice their feelings and thinking, and they learn to reframe their thinking to achieve positive outcomes.

What are the four steps:

Scott Jeffrey (n.d.) shares the four steps in Change Your Fixed Mindset into a Growth Mindset.

Step 1: Learn to hear your fixed mindset “voice.”

Step 2: Recognize that you have a choice.

Step 3: Talk back to it with a growth mindset voice.

Step 4: Take the growth mindset action.

Using these steps is similar to using CBT to work through distorted thoughts. The only difference is that the outcomes apply specifically to mindsets around learning.

How will you communicate the message of “yet” to others? When and how often will you promote the growth mindset?

My Brainstorm:

  1. Coaching questions to use with individuals and in training sessions.
  • What can I learn from this?
  • What steps can I take to help me succeed?
  • Do I know the outcome or goal I’m after?
  • What information can I gather? And from where?
  • Where can I get constructive feedback?
  • If I had a plan to be successful at [blank], what might it look like?
  • When will I follow through on my plan?
  • Where will I follow through on my plan?
  • How will I follow through on my plan?
  • What did I learn today?
  • What mistake did I make that taught me something?
  • Is my current learning strategy working? If not, how can I change it?
  • What did I try hard at today?
  • What habits must I develop to continue the gains I’ve achieved?
  1. Modeling the behavior myself.
  2. Twitter Campaign.
  3. Incorporate graphics/information into staff training.
  4. In coaching and professional/individual interactions.
  5. Preemptively Create a graphic that can be used throughout the district.
  6. When? Soon and often – especially when learning new content. A lot of the people I work with will need a lot of support when learning technology.

THINK BIGGER…

Conclusion: How will the growth mindset influence or impact the way you approach your work in this course and the program?

Scott Jeffery says “Mindset places learning in the context of our thoughts and beliefs” (Jeffrey, n.d.). He refers to Jung’s work, stating that we exist with two opposing forces. One of those forces pulls us toward safety and another pulls us toward growth (Jeffrey, n.d.). How can we work in the Growth Zone? By facing our fears. To do this, we must “become aware of the fear driving your behavior, welcome it, and realize it has no basis in your present reality” (Jeffrey, n.d.). In addition, through small repeated actions and consistent practice with The Four Steps, we can change our mindset and spend more time in growth and learning (Jeffrey, n.d.).

I use CBT on a regular basis in my life. I already noticed a fixed mindset thinking around my leadership capabilities and started “talking back” to that voice. It helps that I have supportive teammates who will gladly call me on my thinking. Above all, my hope is that applying the concepts from Dr. Dweck’s research to my own life will help me move from the Comfort Zone throughout the Applied Digital Learning Program and beyond.

Image from Moving from the Fear Zone to the Growth Zone (Maxwell, 2020).

References

Andersen, S. (2015, September 5). Sarah’s Scribbles by Sarah Andersen for September 05, 2015. GoComics. Retrieved January 23, 2022, from https://www.gocomics.com/sarahs-scribbles/2015/09/05

Burns, D. D. (1999). The Feeling Good Handbook (Plume). Penguin Publishing Group.

Jarrard, B. (2019, May 14). Four Stages of Learning: Are They Enough to Make Innovation Happen? –. Mindwerx. Retrieved January 23, 2022, from http://mindwerx.com/four-stages-learning-enough-make-innovation-happen/

Jeffrey, S. (n.d.). Change Your Fixed Mindset into a Growth Mindset [Complete Guide]. Scott Jeffrey. Retrieved January 23, 2022, from https://scottjeffrey.com/change-your-fixed-mindset/

Maxwell, T. (2020, April 20). Moving from the Fear Zone to the Growth Zone. Succeed On Purpose. Retrieved January 23, 2022, from https://www.succeedonpurpose.com/post/moving-from-the-fear-zone-to-the-growth-zone

McLeod, S. (2020, December 29). Maslow’s Hierarchy of Needs. Simply Psychology. Retrieved January 23, 2022, from https://www.simplypsychology.org/maslow.html

Remedium. (2005-2013). Neuroplasticity: An Extraordinary Discovery of the Twentieth Century. A to Z of Brain, Mind and Learning. https://www.learninginfo.org/neuroplasticity.htmWarren, P. (2020, August 18). Getting Out of the Comfort Zone and into the Growth Zone. eyeTHRIVE by GPN. Retrieved January 23, 2022, from https://eyethrive.net/getting-out-of-the-comfort-zone-and-into-the-growth-zone/

Too Close to Home

It’s important to believe you can do something. However, the idea that mindset alone can accomplish goals comes across as a bit tone-deaf and overly simplified. What about things like social circumstances and access to resources? For example, right now there are 2 million people in the United States without access to safe drinking water. Some of them are our students. This is bound to affect their ability to pay attention in school. I realize that Dr. Dweck isn’t saying that mindset is the only factor. But to imply that people are beholden to their mindset under such difficult external circumstances rubs me the wrong way. The fact that no one has been able to reproduce her work and that her website, mindsetonline.com, cannot be reached leaves me with more questions than answers. That being said, I’m going to try to approach these videos with a clean slate.

Growth Mindset

In her TED Talk, Dr. Dweck makes many researched-based claims (2014). One of her most prolific claims encompasses the concept of “yet.” When a person claims “I can’t do that,” the addition of the word “yet,” with feeling and truth demonstrates their ability to learn. This is an example of a growth mindset. When someone has a growth mindset, they bank on their ability to grow continually as a learner rather than intrinsic ability. Someone with a fixed mindset has faith that their genetic and intrinsic abilities are fixed qualities, for better or for worse. For example, whether someone sees themselves as “smart” or “stupid,” if they have a fixed mindset there’s not much that can change their opinion. According to Dweck, adopting a growth mindset enables one’s ability to learn and grow as a human throughout the rest of their life.

Her book, Mindset goes into more detail. In fact, regarding my statement above –  mindset alone can accomplish goals – is heavily rebutted. She states, “People have different resources and opportunities” (Dwick, 2006, pp. 47). She continues to say, “People with fewer resources, in spite of their best efforts, can be derailed so much more easily” (Dweck, 2006, pp. 48). In other words, Dr. Dweck recognizes that other factors beyond mindset have a role to play in student success.

Growth Mindset, Part 2

In his TED Talk, Eduardo Briceño fully supports Dr. Dweck’s research (2012). His team has developed a new website – https://www.mindsetworks.com/ – and continues to espouse her teachings. Eduardo defines the mindsets much like Dr. Dweck. He calls them physiological manifestations and says that:

  • A fixed mindset worries how they are judged and sees setbacks as a fact of who they are. This causes people with a fixed mindset to lose interest and withdraw.
  • A growth mindset sees setbacks as part of the process. People with growth mindsets are concerned only with their learning.

Eduardo also noted the pronounced effect in minority groups.

Love & Logic

I don’t disagree entirely with Dr. Dweck’s findings. In fact before Dr. Dweck’s 2006 book Mindset, The New Psychology of Success, this concept was addressed in the book Teaching with Love & Logic (Fay & Funk, 1995). Fay and Funk talk about “golden language” and using “I notice” statements as a means to build relationships. For example, instead of saying, “I like your drawing!” and providing positive feedback, a teacher might say, “I notice you like to draw.” This puts emphasis on the student and their intrinsic desire rather than placing the emphasis on the teacher’s opinion of student work. Anecdotally, this worked wonders in my classroom with many a reluctant student.

Maybe it’s Personal

I think I see a lot of myself in the fixed mindset thinking. And it’s not pretty.

I’m from a small town. In that small town, I was labeled, “smart” and “gifted.” Then I grew up. At the university level, I wasn’t just nobody… I was failing. Advanced chemistry ate my lunch! I will never forget walking back from the first failed test, test in hand, openly crying in the elevator. My mindset was fixed – I thought I was gifted or smart and that was enough to get me through! When I switched to an easier chemistry class, I bounced back pretty quickly. Also, my mindset definitely shifted quite a bit as I learned how to learn. 

On a very personal note, I suffer from anxiety and depression. Sometimes, no matter how hard I try, I am incapable of digging myself of the fixed mindset hole, from a physiological standpoint. On the other hand – all the work I did and continue to do to combat mental illness is because of my growth mindset around mental health. In fact, Dr. Dweck’s work supports a connection between a fixed mindset and depression (Dweck 2006). She also compared fixed mindset peers and growth mindset peers with depression and found that growth mindset peers became determined in the face of depressive episodes (Dweck, 2006). Finally, Dr. Dweck taught depressed people a growth mindset and found that “it changed the way they reacted to their depressed mood. The worse they felt, the more motivated they became” (Dweck, 2006, pp. 39).

This particular research helped me understand a lot about who I am – someone with bouts of depression and anxiety who wants more than anything to be a learner.

Whether or not Dr. Dweck’s work is overly simplified, there is some merit. I am really curious about what others’ opinions. Please share your thoughts!

For more on my thoughts about the growth mindset, read my previous post.

References

Briceño, E. (2012, November 19). The Power of belief — mindset and success | Eduardo Briceno | TEDxManhattanBeach. YouTube. Retrieved January 18, 2022, from https://www.youtube.com/watch?v=pN34FNbOKXc&feature=youtu.be

Dweck, C. S. (2007). Mindset: The New Psychology of Success. Ballantine Books.

Dweck, C. S. (2014, October 9). Developing a Growth Mindset with Carol Dweck. YouTube. Retrieved January 18, 2022, from https://www.youtube.com/watch?v=hiiEeMN7vbQ

Fay, J., & Funk, D. (1995). Teaching with Love & Logic: Taking Control of the Classroom. Love and Logic Press.

Promoting Change: Perception is a Gamble

“A single dream is more powerful than a thousand realities.” JRR Tolkein

Photo by Josué Soto on Unsplash

My very first grad school post was about a dream I had the evening after our first class meetings. In the dream, I was facing a team of people – a church choir – that needed to undergo change if they wanted to attract new members. However, I saw myself as a divisive leader. My solution was to step down as the single leader and to develop a team of people. When I woke up, I was pretty proud of my dreamstate problem solving. At this time I had been reading the book Blended (Horn & Staker, 2015) and was deep in the chapter on the type of team to develop to enact disruptive innovation. However, as I reflect on the readings and videos in this discussion, my thinking has shifted.

Start with WHY

“People don’t buy what you do, they buy why you do it” (Sinek, 2009). I’ve seen this talk over a dozen times, and each time I glean something meaningful. Each time I watch, I watch through a different lens. In this instance, I was looking through the lens of leading meaningful change. In his famous TED Talk Start with Why, Simon Sinek (2009) explains that innovation must start with why. A company, individual, or team needs to understand why and how they do what they do and communicate that information in order to effect change. By speaking to the why and how change leaders can communicate with the part of the brain that is rooted in instinct and feeling: The limbic brain or lizard brain. This “inside out” communication turns mere “power holders” into inspiring leaders who people actually want to follow.

Facts vs. truth

I tried to wrap my head around the concept of starting with why while working through more course materials. Tom Askar’s TED Talk Why TED Talks Don’t Change People offered some insight (2014). In his talk, Askar shares the broken metaphor comparing humankind to computers. In my blog post titled What a strange machine man is! I go into more detail on this metaphor. For this purpose, I focused more on why “The Why” is so important to change. It comes back to the concept of fact vs. truth. In this talk, Askar quotes Robert McKee: “What happens is fact, not truth. Truth is what we think about what happens” (2014). Ankar said, “We make decisions based on facts, but only if they support our personal truths” (2014). But what is a “personal truth?”

Quantum Psychology

Author, futurist, and philosopher Robert Anton Wilson says that “all perception is a gamble” (2008) and refers to the concept of naive realism. Naive realism is the idea that one person’s perspective encompasses the whole of reality. Wilson argues that this thinking is incomplete, as everyone is looking at reality through their own “reality tunnel,” that is filtered through past experiences, social constructs, and our location space-time. Any observation cannot be separated from the observer. This means that if I make an observation, my thoughts, experiences, and ideas affect that observation. I cannot separate it from who I am.

With all of this in mind, to enact change requires moving beyond the facts and the frontal lobe and reaching into the feelings and limbic brain of the people you serve.

Dream State

How would I solve the problem posed in my dream now? Instead of giving up and delegating, it was time for me to lean into the discomfort and develop a sense of urgency amongst the people I was serving. How? Start with Why. Tap into the stories the people in the choir were telling about themselves. Create a reality that all of us can stand behind. Develop a sense of why we needed to grow as a church choir.

The same is true for my innovation proposal, Paperless Office, Paperless District. I need to lean into the discomfort I have around leading change. I can do this by creating a reality that everyone in my district can stand behind. I’m glad that our first assignment is to develop our Why around our proposals because I have a lot of questions for myself moving forward:

  • Why am I going to grad school?
  • Why did I choose Paperless Office? How will it lead to a Paperless District? What are the implications? 
  • What story am I telling myself about myself?

Most importantly: Why should anyone listen?

References

Askar, T. (2014, June 30). Why TED Talks don’t change people’s behaviors: Tom Asacker at TEDxCambridge 2014. YouTube. Retrieved January 16, 2022, from https://youtu.be/W0jTZ-GP0N4

Sinek, S. (2009). Start with why — how great leaders inspire action | Simon Sinek | TEDxPugetSound. YouTube. https://www.youtube.com/watch?v=u4ZoJKF_VuA

Staker, H., Horn, M. B., & Christensen, C. M. (2014). Blended: Using Disruptive Innovation to Improve Schools. Wiley.

Wilson, R. A. (2008, September 17). Robert Anton Wilson On Reality. YouTube. Retrieved January 16, 2022, from https://www.youtube.com/watch?v=GuOplymDx4I