We all have a brand. This is the “face” that we put on for the world, specifically on social media. I think about my brand often, specifically:
· What is the intention with a post or tweet?
· How does a picture or post fit into my long-term goals?
· Who is my audience for the picture or post, intentional or otherwise?
I don’t put as much thought into my “brand” as an influencer, movie star, or athlete might, but I am pretty intentional about what I share on social media. Whether other people realize it or not, they are too. It’s my opinion that everyone should put a little more cognizant thought into what they are posting and why. This gives you more control and direction over your personal and professional brand.
Why Sponsor Levi
I love how Levi has already mastered the idea of a brand. His video Eportfoio Video taps into his story and his humanity. I really liked the racing shots, and Levi’s narration alongside demonstrated his passion for his sport. By the end of his video, I wanted to sponsor Levi, too!
ePortfolio Observations
An ePortfolio is another medium for creating your brand. This medium is not like social media in the sense that you have a greater degree of ownership over it. It’s not a profile on a secondary site – it is YOUR SITE. My own website is karinstateler.com! My biggest takeaway after reviewing several of the ePortfolios is the transition from coursework to “real life.” Right now – while Dr. H says our ePortfolios are for us and that they are real – they still feel like an assignment. However, the ePortfolios I reviewed were not assignments. They were businesses, professional sites, resumés, and more.
I look forward to transitioning my website to a digital representation of my brand throughout the ADL courses. I know that I’ll “feel it” when it starts to happen.
References
Harapnuik, L., & YouTube (Directors). (2015). Eportfolio Video [Film]. https://www.youtube.com/watch?v=CfiebRB6rHI&t=5s